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5 Facebook Marketing Strategies
With the social media surge, I often find it difficult to figure out exactly how to market our services effectively. There are just so many platforms to keep track of, and it can get very overwhelming....
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The Marketing Persona: 4 Benefits of Using a Persona
I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but...
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The Best Kept Secret to Online Success: The Daily Checklist
I DON’T HAVE ENOUGH HOURS IN MY WORK DAY FOR SOCIAL MEDIA! This statement is a lie. You have to decide if it’s important for your business to make time for social media, but it does not have to take...
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Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert...
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Association Membership: Keeping Gen Y Motivated and Engaged
“The challenge inherent in keeping Gen Y engaged is that we’re easily distracted, we want to see progress from our daily efforts, and have a high need to stay in touch with those leading us.” ~ (p....
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Gen Y: Retention and Loyalty
Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student. But what blew me away...
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Content Marketing: What Is It?
Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and...
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How to Deliver Epic Content
© Thinkstock Collection Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly...
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9 Best Practices for Effective Calls to Action
© Wavebreak Media; used with permission Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes...
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Digital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert...
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